Improve Your Brand's Image with Eco-Friendly Energy Solutions
In the recent years, consumers have begun making conscious choices to support sustainable, transparent businesses, according to Inc.com. Now more than ever, it’s important for companies to consider their impact on the environment, incorporating greener solutions into as much of their business plan as possible.
This week is “Build a Better Image Week,” a social media push for brands to increase their brand awareness by making positive changes within their company. Take that environmentally-conscious mindset to the next level with these action items your company can implement today!
1. Understand your business’s effect on the environment.
Through sites like carbonfund.org, you can calculate your company’s carbon footprint. This is the sum total of greenhouse gasses your company emits per day, month, or year, calculated as an amount of carbon dioxide. Some of the worst offenders are Saudi Aramco, the Russian Gazprom, and Exxon Mobil. Read the full report about the “100 fossil fuel producers and nearly 1 trillion tonnes of greenhouse gas emissions.”
2. Audit your company’s use of resources to cut back on waste where you can.
The simplest thing your business can do today is to not use more paper, plastic and other materials than your business needs. Reducing the use of these materials can be as easy as getting refillable pens or implementing a mandatory double-sided printing policy. Not only is this environmentally conscious, but you’ll be saving money on these office supplies as well!.
An even more environmentally responsible choice for your business would be adopting a composting program. Composting is the process of turning biodegradable waste into usable fertilizer. Maybe there’s a collective in your neighborhood that pools resources and could use composted material for a community garden. The possibilities are endless, and supporting community efforts would give your business a boost as well (plus, it’s a great way to get some good PR).
Direct mailers and space in print publications can convert sales, but many more people spend time on their phones today than ever before. Converting your marketing budget to focus on social media can increase your visibility and reduce the amount of resources your company uses and wastes on a daily basis.
A Tweet, Instagram post, or Facebook note takes less energy than printing out a brochure or flyer that could get lost on a bulletin board.
You can also save on money by giving your client base the option of going paperless, receiving invoices, documents and announcements electronically.
3. Seek green solutions to decrease negative effects on the local ecosystem.
Harnessing Solar Energy:
New Orleans enjoys 216 sunny days a year, and because of this, your business is a prime location for solar panels, solar HVAC systems, or solar refrigeration. Our representatives audit your business model and office spaces to find places where you can reduce your use of energy and substitute renewable resources where applicable for free. You can learn more about our process, incentives available to your brand, and even get an estimate of your savings at thenextenergy.com.
Planting trees to offset your carbon footprint:
Purchasing trees can offset your impact for a day, week, or even a full year. Though trees take years to come to their full potential, the time they spend taking in carbon and releasing oxygen can help repair the ozone layer. As an added bonus, the views outside your office building will improve tenfold!
Being transparent with your client base about these changes will prove you are a brand who cares about the environment and surrounding community. You’ll see an increase in consumer awareness of your brand, with the added bonus of decreasing overhead. You can learn more about these sustainable business practices by speaking with our representatives. Call 504-323-5711 for more information.